Transform with Trust – The Practical AI Playbook for Small Business Owners
What the session will lead:
> Guide MSMEs and non-tech businesses to leverage AI in marketing and GTM planning.
> Demonstrate AI-powered content creation, customer targeting, and campaign automation.
> Provide plug-and-play templates and workflows to implement marketing campaigns efficiently.
> Show participants how to scale growth without large teams, using AI as a practical business enabler.
Impact for Non-Tech Businesses:
> Simplifies marketing and outreach using AI.
> Helps reach the right customers with precision, improving ROI.
> Reduces dependency on large marketing teams, saving time and resources.
> Equips founders to execute data-driven campaigns and grow their business faster.
Co-Founder & CEO, nicheBrains
Speaker details: Lakshmi Narasimha Moorthy – Co-Founder & CEO, nicheBrains | INSEAD
Lecturer & Executive Coach
Lakshmi Narasimha Moorthy is a seasoned entrepreneur and digital transformation expert, leading nicheBrains with the mission to accelerate SME growth. With 27 years of cross-functional experience spanning business development, consulting, and digital transformation, he has been instrumental in fostering project-based, freelance-driven, and portfolio-centric growth strategies for SMEs.
An INSEAD alumnus and faculty member, Lakshmi has trained and coached more than 500 executives worldwide, equipping them with actionable strategies in innovation, digital transformation, and AI adoption. Known for simplifying complex technologies into practical, business-ready playbooks, he has delivered masterclasses at leading global forums, empowering non-technical entrepreneurs to integrate AI responsibly and effectively from day one.
AI-Driven Go-to-Market Strategy for Non-tech Businesses
What the session will lead:
> Introduce the foundations of AI, how to implement it responsibly, and how to verify outputs to avoid errors or bias.
> Enable participants to identify their biggest pain points and immediately apply AI solutions to address them.
> Each segment includes hands-on exercises, giving participants direct experience with AI tools.
Impact for MSMEs:
> Accelerates AI adoption in small business operations.
> Reduces manual effort and increases efficiency.
>Helps owners make data-informed decisions without needing deep technical expertise.
> Builds confidence in integrating AI safely and effectively into their business processes.
Founder & CEO, Rava.ai
Speaker details: Kiran Babu – Founder & CEO, Rava.ai | Serial Entrepreneur | Ex-GoogleKiran Babu is a serial entrepreneur and product leader with over 22 years of experience in product management and operations across the US, Philippines, and India. As the Founder and CEO of Rava.ai, he delivers AI-powered GTM engine & solutions platform for startups and SMEs, specializing in automated marketing, customer targeting, and workflow optimization for non-technical businesses.
Kiran serves as an advisor and core committee member at Startup Jharkhand and MATH (ML/AI CoE by DST, India), and mentors startups incubated by ISB, IIT Mandi, T-Hub, and BIMTECH. He has trained numerous founders to implement practical AI workflows that reduce manual effort, scale operations, and drive measurable growth. Known for turning complex AI into actionable business strategies, Kiran has showcased Rava.ai at Nasscom and other leading tech forums, equipping entrepreneurs to leverage AI tools and workflows to accelerate growth and operational efficiency.
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